The Pantone colour institute is essentially the global ‘trendsetter’ for colour. They are the unit within Pantone which highlight the top seasonal colour of the year, forecasting global colour trends and partnering with brands to effectively leverage the power, psychology, and emotion of colour in their design strategy.
To mix things up a bit for 2021, Pantone has chosen two colours – Yellow and Gray. Why two instead of one? Well, it's all to do with the rocky road that was 2020. Pantone wanted a marriage of “two independent colours that highlight how different elements come together to support one another. Practical and rock-solid but at the same time warming and optimistic”.